Strategic Positioning Proposals
A Basis for Discussion, by Partner Category
The positioning options below provide a basis for discussion by partner category. They can be adapted to each organisation’s mandate, objectives, budget and priorities.
01
Institutional Partner
Public-Sector Leadership and National Anchoring
Partner profiles
Ministries, public agencies, local authorities and national institutions
Strategic rationale
Public-sector anchoring strengthens the Forum’s credibility, facilitates the mobilisation of economic stakeholders and aligns outcomes with national priorities.
Proposed positioning
Patronage or institutional partnership, a role in the opening ceremony, contribution to the steering committee and official visibility.
Key benefits
- •Showcase SME-supportive policies
- •Engage with investors
- •Promote the national ecosystem
Expected return
Stronger institutional mobilisation and enhanced positioning of the host country as a business platform.
02
Investment & Market Access Partner
Investment Promotion, Export Development and Market Entry
Partner profiles
Investment- and export-promotion agencies, chambers of commerce and business associations
Strategic rationale
These organisations convert the interest generated by the Forum into market-entry, export, procurement and partnership projects.
Proposed positioning
Country or sector desk, tailored B2B/B2G agenda and practical market-access session.
Key benefits
- •Generate qualified leads
- •Promote business-support services
- •Showcase priority sectors
Expected return
Concrete investment, trade and expansion opportunities for supported businesses.
03
Deal Room & Financing Partner
Capital, Credit and Transactions
Partner profiles
Commercial and development banks, funds, investors and asset managers
Strategic rationale
The Deal Room provides access to a prepared pipeline and directs each meeting towards a financing or investment decision.
Proposed positioning
Financial partner of the Deal Room, participation in financing clinics and confidential access to qualified opportunities.
Key benefits
- •Originate transactions
- •Acquire new SME clients
- •Structure co-financing and trade-finance solutions
Expected return
A qualified pipeline and transactions followed up at 30, 60 and 90 days.
04
Guarantees & SME Preparation Partner
Risk Reduction and Bankability
Partner profiles
Guarantee funds, development institutions, advisory firms, accelerators and legal or financial experts
Strategic rationale
Business preparation and risk-sharing improve the quality of opportunities and accelerate decisions.
Proposed positioning
Support for the SME cohort, preparation clinics, practical tools and referral to appropriate mechanisms.
Key benefits
- •Deploy guarantees and technical assistance
- •Identify mature opportunities
- •Strengthen banking partnerships
Expected return
More finance-ready opportunities and faster due diligence.
05
Cross-Border Trade & Logistics Partner
Corridors, Payments and Execution
Partner profiles
Logistics providers, airlines, carriers, insurers, payment operators and customs-solution providers
Strategic rationale
Successful transactions depend on the movement of goods, payments, insurance coverage and compliance.
Proposed positioning
Corridor session, demonstrations and B2B meetings with exporters, buyers and institutions.
Key benefits
- •Access businesses with real trade flows
- •Test solutions
- •Generate commercial contracts
Expected return
Qualified commercial leads and solutions deployed across priority corridors.
06
Technology, Data & NexoraPME Partner
Digital Trust and Matchmaking
Partner profiles
Telecommunications operators, technology companies, cloud and cybersecurity providers, data and KYC specialists, and fintechs
Strategic rationale
NexoraPME depends on high-quality data, connectivity and digital-trust mechanisms.
Proposed positioning
Partner of the Digital Trust Lab and NexoraPME, including demonstrations, technical expertise and user activation.
Key benefits
- •Showcase use cases
- •Access qualified users
- •Strengthen innovation positioning
Expected return
Increased adoption of digital tools and new opportunities for technology services.
07
Inclusion, Women & Impact Partner
SheFlies to Trade and Inclusive Entrepreneurship
Partner profiles
Impact funds, foundations, development organisations, airlines, logistics providers and women’s networks
Strategic rationale
Barriers to financing, mobility and market access require coordinated, measurable solutions.
Proposed positioning
Support for a cohort, mentoring, a mobility or market-access mechanism, and participation in the SheFlies to Trade session.
Key benefits
- •Deliver measurable impact
- •Meet high-potential women entrepreneurs
- •Showcase ESG and CSR commitments
Expected return
Supported beneficiaries, concrete commitments and partnerships followed up after the Forum.
Contact and Next Steps
Let Us Build a High-Impact Partnership
The CBFF-SME team is available to tailor the partnership structure, benefits, content and business objectives to your organisation.